lifestyle & product

Saida x Deichmann

Lifestyle campaign content: city moments that spotlight the shoes & accessories 👜

Saida had an exciting collaboration with Deichmann, and she wanted visuals that felt premium, effortless, and her. I helped her create a lifestyle-focused photo + video series where the products are naturally part of the story — walking through the city, grabbing coffee, elevator mirror moments, and those “main character” frames that make a collab look truly editorial. 🤍👠

What I created:

  • Lifestyle photos with a fashion-forward vibe ✨
  • Short-form videos made for ads/Reels/TikTok 🎬
  • Product-focused details (shoes, bag, styling close-ups) while keeping it authentic 🪞

Result: polished, scroll-stopping content that Deichmann can proudly repost and Saida can use to elevate her collaboration and drive attention (and clicks) to the featured products.

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